Terfel promotes disc using London taxi

09/15/2006 9:15 AM, AP


It's no yellow submarine, but the band is beginning to play in this yellow cab — Mozart. In a stunt to promote a new disc by Welsh bass-baritone Bryn Terfel, Universal Classics and Jazz has hired a black taxi, painted it yellow and emblazoned the doors with the cover art for "Tutto Mozarti."

During September and October, riders using the cab have the option of listening to the album, said Universal publicist Louise Ringrose.

The collection, which was released Monday, includes arias from "The Magic Flute," "Don Giovanni" and "The Marriage of Figaro," and the trio "Soave sia il vento" from "Cosi Fan Tutte," with soprano Miah Persson and mezzo-soprano Christine Rice.

Terfel was confident that the cab driver wouldn't object.

"It's good to challenge stereotypes of cabbies," the singer said. "They need something to get away from the heavy traffic, so a high percentage listen to classical music."