The Amp learned about today's Vevo premiere of Dr. Dre's "Kush" video, costarring Snoop Dogg and Akon, thanks to a press release sent out yesterday that only used one of its 323 words to mention "Detox," Dre's long, long-delayed album that, according to rumors, will finally be released next spring. The release doesn't mention the spring release date, so once again we need to go on Dre's word that "Detox" will arrive, and after countless delays, Dre's word means little at this point.
The video itself is pretty extraordinary -- a last-minute contender for best of the year. For starters, it's nice to see Dre starring in something where he isn't hawking Dr Pepper or laptops, and it's even cooler to see Dre and Snoop Dogg sharing the screen again for the first time since "The Wash." Even in this age of "Avatar" where it seems like anything is cinematically possible, we're left scratching our heads as to how they managed to do this stopped time effect (which provides ample opportunity for Dre to showcase some of his products, like Beats by Dre headphones and Diddy's Ciroc vodka). "Kush" also marks Akon's second high-profile music video in as many days, an ominous sign going into 2011.
Music fans joke that "Detox" is the "Chinese Democracy" of the hip-hop world, putting Dre's long-awaited disc in league with Axl Rose's decade-delayed Guns N' Roses album. That comparison used to seem like hyperbole, but "Detox" might eventually trump "Chinese Democracy" in terms of its ridiculous gestation period and its disappointingly bloated results. And there's cause for concern: While "Kush" is a solid hip-hop track, light years better than Dre and Jay-Z's leaked "Under Pressure," it's not on the level of past Dre/Snoop collabos like "Nuthin' But a G Thang" or "Dre Day" or "Still D.R.E." Plus, it seemed like Dre emptied out his vault of beats for Eminem's comeback "Relapse," and less than a year after the album was released, Eminem was already bad-mouthing that disc while promoting the vastly superior "Recovery."
"I know if people are loving ['Kush'], they're going to really get into the record, because this is just the tip of the iceberg," Dre promises in that aforementioned press release. We'll believe it when we hear it.
- Snoop Dogg