Behold, the worst music video of 2011 has arrived. The ongoing punch line and Twitter trending topic known as Rebecca Black's "Friday," emerged this weekend and rendered us instantly speechless. Blackbook tracked down the origins of "Friday," and long story short, this is the handiwork of an all-in-one production company called Ark Music Factory that writes bubblegum songs and shoots low-budget music videos for the teenage daughters of wealthy parents. We call it "The Kardashian Path to Fame." Black does an incredible job of pinpointing the mundane school day procedures that lead up to the weekend with lyrics like, "Gotta get down to the bus stop, gotta catch my bus, I see my friends" and "7 a.m., waking up in the morning, gotta be fresh, gotta go downstairs, gotta have my bowl, gotta have cereal."
This is like pop culture's response to the film The Room, a creation that resides on the edge of good and bad taste, yet you find yourself in mortal terror after coming to the realization that you're enjoying this abomination. Not just on an unintentional humor level, but on an "Oh no, that chorus is in my head" level, and then before you know it, the no-duh lyrics "Tomorrow is Saturday, and Sunday comes afterwards" are etched in your brain. And then there's that mandatory rap verse. Prediction: With over two million views on YouTube already, soon brainy acts like Vampire Weekend and James Blake will be covering "Friday."
- Rebecca Black
- Ark Music Factory