Rather than simply putting a price tag next to all the clothing and art he's showcasing, Jay-Z's Life and Times team actually interview the cooks, athletes, artists, and bands responsible for the fetish objects. Each post is broken down into one of seven categories -- Sports, Art & Design, Music, Technology, Style, Leisure and Jay's I -- the last of which seems to be Jay-Z's own personal spot. (Right now, a cellphone picture of a tropical sunset on some faraway beach is the lone entry in that category -- nothing on his chicken wing spot yet.) Jay-Z, a noted indie rock fan known to attend Grizzly Bear concerts, also gets his taste-making on by linking to artists like Little Dragon and Gold Panda. We don't know yet what the future holds for Life and Times, but it's definitely getting "bookmark" status.
- Kanye West