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Lil Wayne’s Brilliant Plan to Release ‘Tha Carter IV’ After VMAs Ruined by Leak


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On Wednesday, Lil Wayne and his Cash Money Records hatched a release strategy for Tha Carter IV that was so genius, they claimed it would "change the game." Their plan: To digitally release TC4 at midnight following this Sunday's Video Music Awards. Or, as The Amp viewed it, dropping the album on iTunes the moment the clock struck 12 on TC4's scheduled August 29th release date. Weezy made it sound like he was reinventing the wheel, even though Jay-Z and Kanye West's Watch the Throne employed a similar tactic three weeks ago. "I am extremely excited to be the first artist to utilize such an amazing idea," Lil Wayne said in a statement. "I hope that I can open the door for others."

Well, the door has been opened, and it was more like a floodgate. This afternoon, Tha Carter IV leaked, which should deflate a significant amount of the post-VMA anticipation the album was hauling. It became evident that all wasn't well in Weezyville as, one by one, TC4 songs began appearing online, starting with the possibly Jay-Z-dissing "It's Good." Between the leak and the depressing "How to Love" video, it's been another rough day for Wayne. It's unclear how TC4 snuck out, but considering that the three deluxe edition bonus tracks are attached to the copy we found -- while conducting research for this story, we swear! -- it's safe to assume that one of the many digital music services accidentally jumped the gun on the release date. At least we can now say with certainty, Tha Carter IV will definitely not be postponed anymore.

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