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‘Pop-Up Video’ Returning Because Everyone’s Ripping It Off


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VH1 has ordered 60 brand-new half-hour episodes of Pop-Up Video, reviving the show that dropped bubbles of information over music clips for the first time since 2002. Nobody is happier than twentysomethings nostalgic for the series that debuted in 1996, and nobody is more bitter than its creator, Woody Thompson. "I have sat on the sidelines for the last decade and watched as everyone and [his] brother has ripped off Pop-Up in some way or another with the Internet coming out of nowhere and Twitter being hauntingly familiar and all of these devices that are using snarky, pithy text," Thompson told the Hollywood Reporter in a long, run-on of bitterness that was not that snarky and certainly not pithy.

In the days before Wikipedia could tell you when and where Rick Astley was born and how Ace of Base got their name ("They consider themselves the four "aces" of their home studio "base", FYI), Pop-Up Video posted "info nuggets" on the screen accompanied by a satisfying TiVo-esque sound that contained trivia about the artist, behind-the-scenes knowledge about the video, and cutesy factoids that tried way too hard to get a laugh. In 2007, VH1 put part of the Pop-Up archives online, but many of those links are dead now and since Viacom and YouTube don't exactly get along, the most efficient way to see a handful of vintage Pop-Ups appears to be this weird news story on MSN (go figure).

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