Posts by Zack O'Malley Greenburg, Forbes

  • Britney Spears Number One On Top-Earning Women In Music 2012 List

    Zack O'Malley Greenburg, Forbes at Stop The Presses! (NEW)1 yr ago

    Britney Spears earned over $50 million in 2010—$64 million, to be exact. This year, she might describe her financial gains with the words to one of her best-known songs: "Oops! I did it again."

    The 31-year-old pop star pulled in $58 million over the past year, more than any other woman in the music industry. Her latest album, Femme Fatale , was certified platinum in the U.S. and the ensuing tour accounted for the bulk of her bucks. Endorsements and a fragrance line with Elizabeth Arden added millions more to her coffers. Not too bad, considering Spears' troubles just a few years ago.

    [Related: Britney Spears and will.i.am release collab video, "Scream And Shout"]

    "I think people love the comeback story—Britney never really finished her run as a superstar," says marketing guru Steve Stoute, author of The Tanning of America . Adds music attorney Lori Landew, who helped sign Spears to her first record deal as a teenager: "Britney has an electricity that connects with audiences on screen and off, and it is that intangible quality that always seems to leave her fans, old and new, breathless."

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