Chart Watch (NEW)

Week Ending Feb. 24, 2013. Songs: “Harlem Shake” Stays Put

Chart Watch

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If a song is potent enough to enter the Hot 100 at #1, you might expect that it’s likely to settle in for a long run in the top spot. In recent years, for whatever reason, it hasn’t worked out that way. Of the last 10 songs to debut at #1, just two have snagged a second week on top: Lady Gaga’s 2011 smash “Born This Way” (which spent its first six weeks at #1) and Baauer’s “Harlem Shake” (which holds at #1 for the second week).

“Harlem Shake” debuted at #1 last week, concurrent with Billboard’s decision to add YouTube video streaming data to the Hot 100 mix. The song amassed 98 million streams this week (down 5% from last week’s staggering total of 103 million). Still, that’s more than 10 times as many streams as the song at #2: “Thrift Shop” by Macklemore & Ryan Lewis (featuring Wanz), which amassed 9.5 million streams. Streaming data is just one element in the Hot 100 mix, but it’s obviously going to be an ever-more-important one.

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“Harlem Shake” is still lagging in radio play. The song registered 6 million “audience impressions” this week, but that’s nothing compared to the current Hot 100 Airplay leader, Taylor Swift’s “I Knew You Were Trouble.,” which registered 131 million audience impressions. But powerhouse Warner Bros. Records announced this week that it is now promoting “Harlem Shake” to radio, which should boost those airplay figures.

“Harlem Shake” was released commercially in June, but didn’t start to catch on until two weeks ago, when it sold 18K digital copies. Then, it became a full-fledged viral phenomenon. Last week, it sold 262K. This week, it jumped again to 297K.

“Harlem Shake” is #1 on Dance/Electronic Songs for the second week.

Following up on my lead, of the last 10 songs to enter the Hot 100 at #1, these eight songs spent just that one week at #1: Fantasia’s “I Believe,” Carrie Underwood’s “Inside Your Heaven,” Taylor Hicks’ “Do I Make You Proud,” Britney Spears’ “3” and “Hold It Against Me,” Eminem’s “Not Afraid,” Ke$ha’s “We R Who We R” and Katy Perry’s “Part Of Me.”

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“Thrift Shop” by Macklemore & Ryan Lewis featuring Wanz holds at #2 for the second week, following its four-week run in the top spot. The song is #1 on Hot Digital Songs for the seventh straight week, with sales of 364K. This is the seventh time its sales have topped 300K. Only one other song in digital history—“We Are Young” by fun. featuring Janelle Monae—has achieved that feat. Will “Thrift Shop” break fun’s record next week? Since it’s so far above 300K this week, I think it has an excellent chance.

“Thrift Shop” tops Hot R&B/Hip Hop Songs for the seventh week. That’s the longest run in the top spot for a song by a white artist since Robin Thicke’s “Lost Without U” spent 11 weeks on top in 2007.

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Two artists—Bruno Mars and Drake—each have two songs in top 10 on this week’s Hot 100. Mars is represented with “When I Was Your Man,” which jumps from #8 to #3, and “Locked Out Of Heaven,” which drops from #7 to #9. “When I Was Your Man” tops the 1 million mark in digital sales this week. It’s Mars’ 12th song to top the 1 million mark.

Mars’ album Unorthodox Jukebox jumps to #2 on The Billboard 200 this week and is expected to move up to #1 next week. A $1.99 sale at Amazon’s MP3 store on Tuesday (for this and 19 other titles) probably clinched it. It would be Mars’ first #1 album. His 2010 debut, Doo-Wops & Hooligans, peaked at #3.

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Drake is represented with “Started From The Bottom,” which jumps from #10 to #6, and Lil Wayne’s “Love Me” (on which he is featured), which jumps from #19 to #10. This marks the first time Drake has had two songs in the top 10 simultaneously.

“Love Me” is Lil Wayne’s 18th top 10 hit, which puts him in a tie with Ludacris for second-most top 10 hits among rappers. Jay-Z leads the rap pack with 19.

Here's the low-down on this week's top 10 songs.

The Top Five: Baauer’s “Harlem Shake” holds at #1 in its second week on the chart. Digital sales rank: #2 (297K)…“Thrift Shop” by Macklemore & Ryan Lewis featuring Wanz holds at #2 for the second week in its 21st week on the chart. This is its 10th week in the top 10. Digital sales rank: #1 (364K)… Bruno Mars’ “When I Was Your Man” jumps from #8 to #3 in its 10th week on the chart. This is its third week in the top 10. Digital sales rank: #3 (229K)… Taylor Swift’s “I Knew You Were Trouble.” rebounds from #5 to #4 in its 19th week on the chart. The song has climbed as high as #2. This is its 12th week in the top 10. Digital sales rank: #9 (133K)… “Scream & Shout” by will.i.am featuring Britney Spears dips from #4 to #5 its 13th week on the chart. This is its eighth week in the top 10. Digital sales rank: #6 (140K).

The Second Five: Drake’s “Started From The Bottom” jumps from #10 to #6 in its third week on the chart. This is its second week in the top 10. Digital sales rank: #5 (152K)…“Stay” by Rihanna featuring Mikky Ekko drops from #3 to #7 in its third week on the chart. This is its second week in the top 10. Digital sales rank: #4 (213K)…“Suit & Tie” by Justin Timberlake featuring Jay-Z jumps from #9 to #8 in its seventh week on the chart. This is its fourth week in the top 10. Digital sales rank: #7 (135K)… Bruno Mars’ “Locked Out Of Heaven” drops from #7 to #9 in its 21st week on the chart. This is its 18th week in the top 10. Digital sales rank: #12 (106K)…“Love Me” by Lil Wayne featuring Drake and Future jumps from #19 to #10 in its sixth week on the chart. It’s Lil Wayne’s 18th top 10 hit; Drake’s 12th; Future’s first. Digital sales rank: #14 (100K).

The Lumineers’ “Ho Hey” drops from #6 to #11 in its 38th week, ending a 14-week in the top 10.

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One Direction’s “One Way Or Another (Teenage Kicks)” vaults from #45 to #13 in its second week. Digital sales rank: #8 (135K). The song debuts at #1 on The Official U.K. Chart. It’s the quintet’s third #1 in its home country, following “What Makes You Beautiful” and “Little Things.” Blondie’s original version of “One Way Or Another” reached #24 on the Hot 100 in August 1979.

Alicia Keys’ “Girl On Fire” drops from #14 to #16 in its 25th week. This is its 13th straight week in the top 20. The song never quite cracked the top 10: It peaked at #11. Digital sales rank: #10 (109K).

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Imagine Dragons’ “Radioactive” leaps from #37 to #22 in its 26th week, leapfrogging over the band’s “It’s Time,” which holds at #23 for the second week in its 38th week. “It’s Time” has climbed as high as #15. “Radioactive” tops the 1 million mark in digital sales this week… Kelly Clarkson’s “Catch My Breath” inches up from #25 to #24 in its 18th week. The song has climbed as high as #19. The song tops the 1 million mark this week. It’s Clarkson’s 12th million-seller, which is more than any other Idol alum. Carrie Underwood is second with 11.

Of Monsters And Men’s “Little Talks” rebounds from #31 to #26 in its 40th week. The song has climbed as high as #20.…“Feel This Moment” by Pitbull featuring Christina Aguilera vaults from #47 to #28 in its fifth week.

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Blake Shelton’s “Sure Be Cool If You Did” jumps from #38 to #32 in its seventh week. The song jumps to #1 on Hot Country Songs. It’s Shelton’s 13th #1 country hit. He landed his first, “Austin,” in 2001, a decade before he became a household name on The Voice. This is the sixth year in a row that he's had at least one #1 country hit.

“Poetic Justice” by Kendrick Lamar featuring Drake jumps from #49 to #34 in its 18th week…“Troublemaker” by Olly Murs featuring Flo Rida jumps from #44 to #37 in its sixth week. The song spent two weeks at #1 on The Official U.K. chart in December.

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Nelly’s “Hey Porsche” is the week’s top new entry at #42. It’s vying to become his 14th top 10 hit. The song is from Nelly’s seventh studio album, M.O., which is due later this year…“Loveeeeeee Song” by Rihanna featuring Future jumps from #63 to #55 in its fourth week.

Adele’s “Skyfall” jumps from #83 to #61 in its 19th week in the immediate wake of winning the Oscar for Best Song. The song has already reached #8. It’s the first Oscar-winning Best Song that also made the top 10 on the Hot 100 since Eminem’s 2002 monster “Lose Yourself”…“Bugatti” by Ace Hood featuring Future & Rick Ross jumps from #77 to #62 in its second week…Florida Georgia Line’s “Get Your Shine On” jumps from #72 to #64 in its fifth week.

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“Bad” by Wale featuring Tiara Thomas re-enters the chart at #70. It bowed at #99 two weeks ago and dropped off last week…“Just Give Me A Reason” by P!nk featuring Nate Ruess jumps from #84 to #72 in its second week…“I Love It” by Icona Pop featuring Charli XCX jumps from #88 to #74 in its fourth week. The song has climbed as high as #69…“Battle Scars” by Lupe Fiasco & Guy Sebastian jumps from #86 to #77 in its ninth week. The song has climbed as high as #73...Krewella’s “Alive” jumps from #99 to #79 in its second week…Tamar Braxton’s “Love And War” jumps from #92 to 81 in its fifth week. The song has climbed as high as #57…Darius Rucker’s “Wagon Wheel” jumps from #95 to #87 in its third week.

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“As Your Friend” by Afrojack featuring Chris Brown is the week’s second highest new entry at #88. It’s Afrojack’s second chart hit as a lead artist. “Take Over Control” (featuring Eva Simons) hit #41 in 2010. Afrojack is best known for his role as a featured artist on Pitbull’s “Give Me Everything,” a #1 smash in 2011.

Emeli Sande’s “Next To Me” debuts at #89. The song, which reached #2 in the U.K., is Sande’s first Hot 100 hit. It’s from her album Our Version Of Events, which rebounds from #142 to #64 in its 15th week on The Billboard 200. This is the album’s highest ranking since it debuted and peaked at #28 in June. The album returns to #1 on The Official U.K. Chart in the wake of being named Album of the Year at the BRIT Awards (their equivalent of the Grammys). This is its ninth week on top of the U.K. chart.

“Can’t Hold Us” by Macklemore & Ryan Lewis re-enters the chart at #92. This is its third week on the chart…“We Still In This B****” by B.o.B featuring T.I. & Juicy J re-enters the chart at #97…Eric Church’s “Like Jesus Does” debuts at #99. It’s from his former #1 album Chief…“Karate Chop” by Future featuring Lil Wayne debuts at #100. It’s from Future’s upcoming (and confidently-titled) sophomore album, Future Hendrix.

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Mindy McCready’s “Ten Thousand Angels” enters Hot Digital Songs at #165 in the wake of her sad, early death after a troubled life. The song sold 12K copies this week, a 326% gain over last week. The song reached #6 on Hot Country Songs in June 1996.

Here are four more songs that topped the 1 million mark this week: Maroon 5’s “Daylight,” “Sweet Nothing” by Calvin Harris featuring Florence Welch, Frank Ocean’s “Thinkin Bout You” and Beyonce’s “Love On Top.”

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