Should Kevin and Jill Heinz ever file for a divorce, the breakup proceedings can be just as hip-hop and grandiose as their wedding procession that made its rounds via a viral video a few weeks ago.Indigo Productions, a successful New York-based production company, has created a divorce court parody of the video that mimics the wedding party dancing down a church aisle to Chris Brown's hit "Forever."
In the "Unexpected Divorce Intro" video, the attorneys, judge, bailiffs, bride and groom also dance to the Chris Brown song as they make their entrance in the viral spinoff filmed Wednesday in an actual local Supreme Court. They released the video Thursday.Viral Video Workshop At NYU course the production company offers at New York University.
When assigning the master project task to create a viral video, the students asked Indigo Productions to participate. "The students challenged us," said Max Rosen, Indigo Productions president and "Unexpected Divorce Intro" producer. "They said, 'Let's see what you can do.' And we said, 'Ok.'"
They quickly assembled a cast that includes professionally trained Broadway performers. Rosen called his friends at the Conan O'Brien show to pull in its choreographer for the project. They rehearsed for one hour, and shot the video in three takes.Ricoh. When Rosen told Ricoh about the project, Ricoh offered to fund the effort and did not require a product mention. The team worked on the project for either free or below rate.
Rosen said they are dying to hear from newlyweds Kevin and Jill Heinz.
He added that the clip was the most fun he has had making a video in his company's 17 year history.