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The SXSW 2010 Interview With…Miike Snow

Lyndsey Parker
Maximum Performance

Swedish buzz band Miike Snow almost wasn't a band at all. Two-thirds consisting of the production team Bloodshy & Avant (aka Christian Karlsson and Pontus Winnberg)--a duo responsible for hits by pure pop stars like Britney Spears, Kylie Minogue, J.Lo, and Madonna--the group started as a studio project rounded out by American singer-songwriter Andrew Wyatt. But they later became a full-fledged live act, and judging by the throngs of hipsters lined up around the block to see Miike Snow perform at this year's Austin music festival South By Southwest, Christian and Pontus can safely quit their "day jobs" and devote themselves to their own music with Andrew full-time. Britney's loss is indie-pop music fans' gain.

I caught up with the Miike Snow guys at their beyond-capacity Filter magazine party showcase at SXSW, where despite their initial jetlag they eventually livened up when discussing robots, South By Southwest swag, their pleasant surprise over their unexpected success, and leaving their day jobs behind. Here's how it went:

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