And now, thanks to his "Beauty and the Beat" tour de force, Todrick is being managed by music industry power-player Scooter Braun, the mastermind behind the successful careers of Carly Rae Jepsen, PSY, and of course, Justin Bieber. Talk about a fairytale!
"I make YouTube viral videos all the time, and I made a video called 'Beauty and the Beat,'" Todrick tells Yahoo!'s Reality Rocks. "And as a strange, wacky coincidence, Justin Bieber dropped the song 'Beauty and a Beat.' Scooter saw it and he was like, 'Why is this video getting so much traction?' — thinking maybe that the [Justin] song had leaked or something. And then he saw my videos, so he reached out to me."
Recalls Todrick: "He was like, 'Listen, dude, I don't know what it is that you do or where you're trying to go, but I just am a fan and I would love to help you get there, because I sat down and watched your videos and you made me laugh and you entertained me.' I was flattered and honored, because this is someone that I watched his dreams come true. I watched Never Say Never and stuff, and it's always just refreshing when you see someone that's just as nice and humble and down-to-earth in person as they are on TV."
So what's next for Todrick and Scooter? What's their master plan for PSY-like world domination?
"I don't really know exactly what the plan is…I'm not a person that's just pursuing acting or just pursuing singing or just pursuing dancing,'" says Todrick. "You know, I would love to do reality television, I would like to go back to Broadway. Basically I told him at our first meeting that I want to win an EGOT [Emmy/Grammy/Oscar/Tony]. And he was like, 'Okay, let's get an EGOT.'"
Says Todrick: "I'm really excited, and I love the energy that we have at the office when I go in. He's like a big kid. He reminds me of a Willy Wonka, and I'm excited to just be part of his chocolate factory."
Todrick's next viral-video venture, out later this week, will be the Beyoncé-inspired "Grown Woman," starring "X Factor" Season 2 contestant Paige Thomas. You can watch a teaser for the video below:
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- Todrick Hall
- Justin Bieber