Stop The Presses!

Beyonce Launches Special New Scent for Mrs. Carter Show World Tour

Stop The Presses!

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Unconcerned that marketing a new fragrance line will compete with her Heat collection, Beyoncé has launched a new, limited-edition perfume to celebrate her Mrs. Carter Show world tour.

The fragrance is reportedly "sweet and powerful," mixing a blend of mangosteen, pink pepper and acai with a foundation of florals, vanilla and Australian sandalwood.

"I love my music, I love performing and most of all I love and appreciate my fans," said the singer in a press release about the perfume. "I wanted to give them a special remembrance of this tour and I created this scent to reflect the power, passion and playfulness I put into my performances."

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The rest of Beyonce’s perfume line includes the original Heat, Heat Rush, and Midnight Heat. The Mrs. Carter Show World Tour fragrance has been plugged with the line, "Introducing a new kind of fire,” spinning off the Heat theme.

"When [women wearing this scent] walk into a room, I want them to feel like they can leave a lasting impression on everyone they walk past," Beyoncé said.

The North American part of Beyoncé's Mrs. Carter World Tour launches June 28 in Los Angeles and runs through on August 3 in Brooklyn.

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