The company who filed the suit, MGA Entertainment Inc., is the maker of Bratz toys--well-known for its big-eyed, fashion-forward dolls--and is seeking more than $10 million in damages. According to Bloomberg News, the suit also names Gaga's management company Atom Factory and Universal Music Group-owned merchandising firm Bravado International Group as defendants.
MGA claims in its suit that it it paid the superstar $1 million to secure rights to a line of Gaga toys and dolls, and that it wase expected the products would ship to retailers this summer in plenty of time for the holiday season--with ultimate expectations of $28 million revenue.
However, back in April, Bravado allegedly told MGA that Gaga wished to delay production of the dolls until her new album is released next year. Gaga has just recently introduced her new fragrance, Fame, and the suit suggests her camp is choosing to focus on this launch instead.
MGA claims that Gaga's team continues to delay approval on the dolls in order to make sure they won't be released until then--with the singer herself allegedly requesting tweaks to the design including a "more supermodel-like...prettier version of Gaga" face.
If the "tweak" allegations are true, this seems to go against everything the "Born This Way" singer stands for--she's well-known for championing individuality, been forthright about her struggles with self-image, and has even implored her young female fans that "the dieting wars have got to stop."
Regardless, a rep for the superstar states that Gaga has no comment on the matter, that the dispute is between MGA and Bravado, and there is no real reason to bring Gaga into the suit at all.
- Arts & Entertainment
- Lady Gaga