Rihanna in 2011 Nivea campaign
At the time, a representative for the brand, Markus Pinger, told the Independent, "We are excited to have Rihanna supporting us in our celebration and building a new generation of fans." The company released a photo with the announcement showing the pop diva posing seductively.
But the singer has apparently hit a wrong note with Nivea's new CEO, Stefan Heidenreich, who, according to the Daily Mail, told the German newspaper Welt, "Rihanna is a no-go. ... I do not understand how to bring the core brand of Nivea in conjunction with Rihanna." He added, "Nivea is a company which stands for trust, family, and reliability."
The singer fired back on Twitter with a photo of the corporate head with the comment, "No caption necessary."
[Related: Rihanna announces high street fashion line]
This isn't the first time the Barbadian has had a run-in for being too sexy: She was told to get off a farmer's land and "find god" while filming a music video in a bikini in Northern Ireland.
- Arts & Entertainment