He has teamed with Kraft Foods RITZ crackers for a new commercialfeaturing a remix of his song "17." The new version takes on a marching bandfeel with signature horns, guitars and even Auto-Tune. The 30-second commercialhas the look and feel of a New Orleansstyle block party parade.
"We are collaborating because music and food are always atthe center of people getting together for good times, and '17' (Marching BandRemix) is a song that helps us remember how much fun it was being young andhanging out with friends," Wyclef said.
RITZ has even created a game to promote the collab withWyclef. On its Facebookfan page, users can play a Guitar Hero-like game. Points are earned for hitting in-sync theappropriate multi-colored RITZ notes.
Players can choose between two songs-the "17" and remix ofEarth, Wind & Fire's "Let's Groove."
The fan page also offers island themed RITZ cracker recipes.
- Arts & Entertainment
- Wyclef Jean