The New Now

  • Kreayshawn On Tumblr Culture, EDM and What's Really 'Basic' on the Web

    Marisa Okano at The New Now1 day ago


    Ever since her breakout single "Gucci Gucci" went viral back in 2011, rapper/designer/blogger/DJ/tastemaker Kreayshawn has remained an undeniable It-Girl on dashboards across the Tumblr-sphere. The Oakland-born creative (real name: Natassia Zolot) shares content on the daily to her personal Tumblr — among them emoji-emblazoned selfies, all-neon everything, and '90s-throwback GIFs. Aside from using Tumblr and other Web tools to build her brand, as she’s been doing since her early teens, Kreayshawn's been spending her time on new music and contributing her style smarts to popular online jewelry shopfront OK1984. She took the time to chat with Yahoo Music about the Internet, its power to influence, Tumblr culture, and what’s really "basic" as of late. Your Tumblr layout pays homage to the “old school” Myspace — and you first made a name for yourself on Myspace back in the day under the nickname "Payasita." What’s the story behind that?

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  • Coachella ’14 Sunday’s Breakout Artists: Jhene Aiko, Chance the Rapper, Daughter, the Naked and Famous

    Laura Ferreiro at The New Now4 days ago

    The third and final day of the first weekend of the Coachella Festival was not nearly as jam-packed with must-see artists as the first two days, but it certainly boasted its fair share of break-out acts. Instead of performing in the day's earliest time slots, several of Sunday's rising artists had late-evening set times and drew sizable crowds, even against the day's big-ticket headliners including Beck and Arcade Fire.

    Chance the Rapper

    Chance the Rapper kicked things off with plenty of swagger and attitude in the midday sun, not to mention a surprise guest appearance by a certain tween heartthrob. The 20-year-old MC (born Chancellor Bennett) has been receiving a lot of attention lately and has collaborated with several high-profile artists including Justin Bieber, who turned up to lend his pal a hand, looking inconspicuous in a bucket hat and sunglasses. It took a minute for the crowd to register that it was Biebs himself, but as soon as they recognized him, several young girls let out high-pitched screams and ran toward the stage.

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  • Coachella ’14 Saturday’s Breakout Artists: Future Islands, Chvrches, Warpaint, Washed Out, Banks, The Head and the Heart

    Laura Ferreiro at The New Now5 days ago

    Temperatures dropped and the dry desert winds kicked up on the second day of Southern California's Coachella Festival. Capacity crowds clogged entrances, sucked up cell-phone reception, and made it nearly impossible to get close to the stages on Saturday, but the music is what really mattered, and it didn't disappoint.

    Long before the Saturday night headlining sets by Muse, Pharrell, and Skrillex, a whole host of exciting up-and-comers made some incredible noise all across the festival grounds.


    L.A. native Banks drew a sizable crowd to the Gobi tent in the mid-afternoon. Dressed in black bohemian garb, the singer, born Jillian Banks, trotted out several tunes from her recent EP, "London," backed by a two-piece band. Although she seemed timid when speaking to the crowd, Banks strutted across the stage with attitude while belting out her several intimate numbers. Some songs were noticeably better than others; final song "Waiting Game," with its synth swells and Moby-esque production, was a standout. Banks is still developing as an artist and occasionally hit a false note, but the crowd ate it up and didn't seem to mind.


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