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Never Shout Never Brings It Live, Signs To Warner Bros.

The New Now

It was only a few months ago that I first wrote about Never Shout Never, the moniker adopted by 18-year-old, ukulele-wielding heartthrob Christopher Drew Ingle. Back then I wrote you should expect big things from Ingle and now those things are happening. Never Shout Never recently inked a deal with Warner Bros.' Reprise/Sire Records, but San Diego-born, Joplin, Missouri-based Ingle explained that it's more of a partnership than a traditional label deal.

"Warner Bros. is my new partner," he explained. "And they are helping me with my own label called Loveway Records. That way I can release all of my music through my own label. It's actually pretty nifty. Also, I can sign bands that I really believe in! That is very exciting for me."

Fans will also be excited to learn that NSN recently entered the studio to work on its full-length debut with singer/songwriter/producer extraordinaire Butch Walker, known for his work with Pink, Katy Perry, and Avril Lavigne. Walker revealed he's working with NSN via Twitter in a tweet which read, "Gonna be superfantastic fun." The album's not expected to be released until 2010.

Meanwhile on Tuesday (June 30), Never Shout Never rocked the Knitting Factory in Hollywood, California, with a 40-minute set sandwiched in between another up-and-coming act, the Ready Set, and Boys Like Girls. Although NSN wasn't the headliner, it seemed as if I good portion of the crowd was there to see Ingle, who was accompanied by a five-member backing band known as the Shout. Ingle shifted from ukulele to guitar, while his backing band--often switching instruments--provided sympathetic support on bass, guitar and drums, as well as keyboards, various percussion instruments, and even violin during "Losing It." That ode to Ingle's first sexual encounter is included on The Summer EP, which recently debuted in the top 10 of iTunes best-selling album chart. The EP, along with NSN's previous two efforts, is now being distributed through Reprise/Sire.

During the set at the Knitting Factory, Ingle performed "Happy" from the new EP, as well as well-worn faves "Trouble," "Your Biggest Fan," and a cover of the Beatles' "I Want To Hold Your Hand." When Ingle asked the crowd to jump along, the room literally shook. For a taste of the kind of enthusiasm Never Shout Never generates from its young followers, check out these fan-shot clips of Ingle performing "Trouble" and "Happy" earlier this year at the Bamboozle Left Festival.

 

As I wrote before, Never Shout Never isn't for everyone, but the act has found an interesting niche in the marketplace for those tweens and teens that might be outgrowing the Jonas Brothers and other Disney fare and are on their way to discovering more adventurous sounds. Ingle combines the good looks and soft-spoken ness of a teen heartthrob, but also sports tattoos and has the incredible word-of-mouth buzz of the next-indie-big thing. Don't be surprised if you hear more from Never Shout Never sooner than later.

(Photos by Tyler Rosen)

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