The singer-songwriter, who moonlights as a fashion designer for her two brands L.A.M.B. (an upscale womenswear collection) and Harajuku Lovers (a line of fragrances and accessories), is set to partner with Target on apparel and accessories for babies and kids, Women's Wear Daily reported on Monday.
The brand, Harajuku Mini, will range in price from $3.99 to $29.99 and will roll out to Target stores and on Target.com in November 2011 and January 2012. This will be Stefani's first branch into designing babies and boys apparel.
"Harajuku Mini is a dream come true," Stefani told WWD. "I've always wanted to do a cool children's fashion line inspired by the supercute and playful kid's clothing you find in Japan. Target has given me the creative freedom to design kid's clothing that is different than most anything you usually see out there with great quality, attention to detail and most of all, available at amazing prices."
It's no secret that Stefani, 41, along with her rocker husband Gavin Rossdale, 45, give their own kids creative freedom when it comes to what they wear. Both Kingston, 5, and Zuma, 2, are known to rock everything from itty bitty combat boots, camo shorts, and in Kingston's case over Fourth of July weekend, a bright blue mohawk.
Photo by Frazer Harrison/Getty Images
- Gwen Stefani
- Harajuku Lovers