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Jay-Z Gets Madonna, Kanye West and Daft Punk to Help Push the Relaunch of His Streaming Service Tidal

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Tidal, the online music-streaming service which Jay-Z snapped up for $56 million earlier this month from Swedish tech-company Aspiro, is relaunching this week with some help from its new owner's famous friends.

Artist like Madonna, Beyonce, Kanye West, Nicki Minaj, Daft Punk, Arcade Fire and Coldplay have been a part of the hype machine for the service's relaunch and showed their support by changing their social media avatars to turquoise.

Tidal is offering an ad-free experience of more than 25 million songs, 75,000 HD music videos, a web player and apps of iOS and Android as well as content written by "experienced music journalists and industry experts." But all these perks will cost you.

There are two subscription options, Tidal Premium is priced at $9.99 a month for "standard sound quality," and Tidal HiFi for $19.99 a month which includes CD-quality "Lossless High Fidelity sound quality." It is currently available in 31 countries, including the U.S. and will be live in Australia, Germany, Hong Kong, Quatar and United Arab Emirates in the latter half of 2015.

Related: This Free App Promises to Build You the Perfect Party Playlist

The relaunch announcement, under the new ownership of Jay-Z, will most likely occur at 5pm EST during a press conference. It has been reported that he will "announce a commitment to a new direction for the music industry from both a creative and business perspective."

It seems that part of the appeal of Tidal is that in addition to the high-quality sound, the new ownership is planning to get exclusive new music first before it goes to services Spotify, Rdio and Pandora. And on the musician side, there have been rumblings that it will be compensating artists at a higher rate than its competitors.

Related: Come 2015, Apple Will Reportedly Bake Beats Music-Streaming Service Into iOS

This highly-publicized rollout and changes for the music industry comes at a time when it is rumored that Spotify may get acquired for $14 billion this week, with plans to also pivot its strategy. It has been speculated that the music-streaming service will do away with its free music-streaming service and involve a YouTube partnership.

Aspiro is also behind another subscription streaming service called WiMP which has a smaller reach and is only available in Denmark, Germany, Norway, Poland and its native Sweden.

Related: YouTube Launches Paid Music Subscription Service

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