FILE - This April 13, 2012 file photo shows festivalgoers running toward the main stage to catch the beginning of Kendrick Lamar's set during the first weekend of the 2012 Coachella Valley Music and Arts Festival in Indio, Calif. New music festivals are popping up more quickly than you can count in the U.S. Even as the summer festival season gets under way this week with the sprawling Coachella Valley Music and Arts Festival down in the desert in Indio, Calif., some of the most successful promoters in the scene are looking ahead to next year and beyond when they'll launch new ventures in untapped markets. (AP Photo/Chris Pizzello, file)

Associated Press
FILE - This April 13, 2012 file photo shows festivalgoers running toward the main stage to catch the beginning of Kendrick Lamar's set during the first weekend of the 2012 Coachella Valley Music and Arts Festival in Indio, Calif. New music festivals are popping up more quickly than you can count in the U.S. Even as the summer festival season gets under way this week with the sprawling Coachella Valley Music and Arts Festival down in the desert in Indio, Calif., some of the most successful promoters in the scene are looking ahead to next year and beyond when they'll launch new ventures in untapped markets. (AP Photo/Chris Pizzello, file)
FILE - This April 13, 2012 file photo shows festivalgoers running toward the main stage to catch the beginning of Kendrick Lamar's set during the first weekend of the 2012 Coachella Valley Music and Arts Festival in Indio, Calif. New music festivals are popping up more quickly than you can count in the U.S. Even as the summer festival season gets under way this week with the sprawling Coachella Valley Music and Arts Festival down in the desert in Indio, Calif., some of the most successful promoters in the scene are looking ahead to next year and beyond when they'll launch new ventures in untapped markets. (AP Photo/Chris Pizzello, file)
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