Vegetarians looking to get a burger fix have long been forced to settle for a substitute that bears little resemblance to a beef patty. Impossible Foods spent five years engineering a plant-based alternative that mimics the look, smell, texture and taste of beef. In fact, the company objects to you calling it a veggie burger. The burger's main ingredients are water, wheat protein, coconut oil, potato protein and leghemoglobin.
Impossible Foods says it is better for your body and the environment than actual meat. The company claims creating their burger requires just a quarter of the water needed for beef, but delivers comparable protein and iron with no cholesterol, hormones or antibiotics. There is big money behind this effort. Khosla Ventures, Bill Gates, Google Ventures