In the GQ Style Studio with Kanye West

Kanye West is back and Yeezy season is in full effect. Hot off the debut of his new song "All Day" and a much buzzed-about New York Fashion Week show for Adidas, we present the unreleased video from our August cover shoot with Mr. West. In it, Kanye breaks down how he takes his projects to a genius level and how he feels about being hated—all while working with GQ to put together the looks for his groundbreaking shoot.